TUESDAY is designed in NZ by Biddie who has lived and breathed fashion her whole life. Through high school and university she worked in her parents’ clothing manufacturing business.
Above all else, Biddie believes in the power of a pretty dress. Because who doesn’t feel beautiful in a pretty dress? To wear nice things all the time, to walk the dog, attend a meeting, do the supermarket shopping...
And so TUESDAY is centred around dresses. Different shapes for different bodies, but each style is consistently feminine. From the fabrics to the colour, grace is at the heart of every design. These are dresses to be worn all year round. Layer them with fine knits and cardigans, add a fur coat on top.
With TUESDAY the desire is to transcend day and night, summer and winter, work and play - and just be.